Michael Waltrip Racing adds duel sponsorship, will add third car

By Greg Engle
Cup Scene Daily
June 19
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BROOKLYN, Mich.-Michael Waltrip Racing (MWR) announced Sunday that it has formed a sponsorship with Domino’s Pizza and Burger King Corporation. They will be co-primary sponsors of Waltrip’s second 2007 NASCAR Nextel Cup Series car.

“It’s not unusual for two or more sponsors to split a sponsorship season,” said Ty Norris, General Manager for Michael Waltrip Racing. “However, this is the first time that two companies within the same industry agreed to be sponsors of the same car during the same season. This is another example of the unprecedented approach Michael Waltrip Racing is taking to becoming a multi-car NASCAR Nextel Cup team organization.”

-(Cont'd from front page) Domino’s will kick off the season at the Daytona 500 and continue as the primary sponsor through the May race in Darlington, SC. A Domino’s paint scheme will also be on the No. 00 Toyota Camry at the August NASCAR Nextel Cup Series race at Michigan International Speedway. Dominos is headquartered in nearby Ann Arbor Michigan.

Domino’s will deliver its final five races during the Chase for the NASCAR Nextel Cup Series championship.

The No. 00 Burger King Toyota Camry will take over on Memorial Day weekend at Lowe’s Motor Speedway in Charlotte, NC, and finish off the regular season under the lights at Richmond International Raceway. Five Chase for the NASCAR Nextel Cup races, including the final race at Homestead-Miami Speedway, will feature the Burger King paint scheme. Burger King was founded in Miami and has its corporate headquarters there.

One point that Waltrip made was that the car isn’t for Dale Jarrett, who joins MWR in 2007. Waltrip confirmed that this would add a third car to his stable.

“We want to get to the point where we can stand toe to toe with the organizations that are winning right now,” Waltrip said. “Obviously two teams is a great start but we see an opportunity to get a third team and be that much further ahead.”

Waltrip said that he’s very near to having sponsorship nailed down for the car he intends to run for Jarrett.

“We think so,” Waltrip said. “We’ve got a couple of really positive companies lined up that are interested we’ll just have to wait and see…everyone’s always optimistic about their future our plan looks good right now. We’re looking forward to trying to implement it.”

Waltrip added that he has set a mid-July time frame to get all the pieces of the third team in place.

“We think it’s realistic,” Waltrip said. “ I don’t believe it will take that long for them to make a decision, because I guess last week when Brian left and Casey went somewhere, things started heating up and we said if we’re going to get somebody to drive this car, we need to know right now before everyone decides what they’re going to do.”

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