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Looks like Dale Junior will 'Do The Dew' in 2008
It looks as though Dale Earnhardt Junior will ‘Do the Dew’ in 2008.
Sources say that officials with Hendrick Motorsports and PepsiCo Incorporated have plans to announce at Indy this week that
Dale Earnhardt Junior will drive the No. 5 Chevy sponsored by Pepsi’s Mountain Dew and AMP energy drink brands in 2008.
The deal was finalized during the off week for the Nextel Cup series.
The Mountain Dew brand became famous in NASCAR when it was the primary sponsor for team owner Junior Johnson with driver
Darrell Waltrip in 1981-1982. Pepsi branded the car as the ‘Pepsi Challenger’ in1983. Budweiser took over a primary sponsor
in 1984.
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Hendrick Motorsports ran a ‘retro’ Mountain Dew paint scheme in the Busch Series for driver Brian Vickers
twice in 2006.
PepsiCo recently pulled out of its sponsorship as the ‘official’ drink at International Speedway Corporation tracks. The pull
out from ISC seems to be part of a plan by PepsiCo to refocus their efforts on NASCAR’s most popular driver.
Pepsi became involved with Hendrick Motorsports in the 1993’s with driver Jeff Gordon. They are currently under contract with
Hendrick though 2010.
The organization ran a ‘retro’ Mountain Dew paint scheme in the Busch Series for driver Brian Vickers twice in 2006.
Sources say the deal may also include a duel sponsorship with the National Guard, which will move from the No. 25 of Casey Mears. Mears will take over the Kellogg’s sponsorship
Greg Engle the Editor and owner of the Cup Scene Daily, is seeking employment in the Motorsports journalism industry.
In 2006, he spent 34 of 36 weeks on the road covering the NASCAR schedule. He is a National Motorsports Press Association award-winning columnist and has worked for the Sporting News.
Greg has been bylined in newspapers across the country, including the Cleveland Plain Dealer, the Los Angeles Times and the Atlanta Journal-Constitution through the NASCAR Wire Service. He’s also been featured on NASCAR.com, ThatsRacin.com, ESPN and Fox Sports. Greg also host's the nationally syndicated radio show Speed Talk Live that is currently appearing in 78 markets in the US.
He served in the US military for 23 years and served in Operation Just Cause, Desert Storm and Operation Enduring Freedom
If you or your outlet is interested please email him at greg@cupscene.com
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